ABCs of Entrepreneurship (MP3)

 Overview of "ABCs of Entrepreneurship" by Willie J. Montague

Introduction: A motivational start, outlining the session’s purpose to empower new entrepreneurs.

Setting Realistic Goals: Emphasizes SMART goals and breaking down long-term objectives into weekly targets.

Understanding Your Market: Guides on basic market research and identifying the target audience.

Effective Financial Management: Discusses budgeting essentials and cash flow management.

Building a Strong Brand and Online Presence: Highlights the importance of branding and social media engagement.

Networking and Building Relationships: Stresses the value of networking for opportunities and insights.